Sprouts & Scribbles

This concept explores a creative-focused sustainable movement. It marries organic visuals and eco-conscious design, blending structure with playful, hand-drawn touches to build an identity that feels both natural and alive.

"Studio concept work exploring
illustration forward brand identity"

• Earthy muted colors with textured surfaces bring a tactile organic feel

• Charcoal black with a warm cream background creates a strong visual foundation, with green used sparingly as an accent to emphasize eco consciousness

• A playful sprout mascot adds personality and humor, making the brand approachable and memorable

• Retains organic jitter and rough textures, reinforcing the handcrafted aesthetic

• Badges are versatile assets designed to work across stickers, social media, and packagings

• Quicksand as the primary typeface that balances legibility with a soft organic tone to complement the illustrated elements

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