It is an independent studio operated by me, as a separate experimental venture. It was also my first time setting up a business entity, and naturally also an actual branding project by myself, for my brand. It was also where I learn to set up all the relevant marketing channels, and leverage my previous experience of being a brand and marketing designer in my previous workplace to market the brand.
The brand was definitely at a stage where things are flexible, where we are finding out what are the possible entry points into the market, how we could position ourselves better through our messaging and product offerings.
The brand was definitely at a stage where things are flexible, where we are finding out what are the possible entry points into the market, how we could position ourselves better through our messaging and product offerings.
