Flexii - Illustrations Works

As requested by the founders of Flexii, I was requested to produce a series of posters depicting the 4 values Flexii as a team aims to adhere to, which was part of the new MVV (Mission, Vision and Value) which I helped in co-developing after spending a few months in the company with the help of our freelance brand designer.

The illustrations were created based on the chick mascot of Flexii, with various different scenes that depicts communicates the value itself while at the same time, stays in line with the brand visual direction of being playful and energetic.

As the content creator for Flexii's social media, I favor illustrations as the method to bring life to our mascot and also provide a playful organic touch to the content.

Linearts - Etsy Store

Out of curiosity, I did set up a store on Etsy once to put my line artworks that revolves around the theme of architectures and street scenes as digital sales.

However, the difficulty in optimising SEO and finding the niche audience made it a difficult process, especially with other strong competitors. As I was working full time at that period too, I dropped the project thereafter to better focus on my current work.